Job Description:

The Vision

Our client has been established with a single bold mission:

To reposition Darjeeling Tea as a globally celebrated, premium product that stands out through quality, storytelling, and direct market access.

The company seeks to break away from auction-driven legacy structures and instead build an independent, premium-facing brand, with deep control over sourcing and direct access to end-buyers, both in India and overseas.

Business Model

• Focused on bulk and loose tea sales, with particular emphasis on Darjeeling first and second flush teas
• Target customer segments:
• Domestic: Merchant exporters, tea shops, urban distributors, boutique blenders
• International: Importers, premium tea brands, specialty retail channels
• Strong emphasis on product storytelling, origin authenticity, and global brand positioning
• Objective is to short-circuit legacy distribution, focusing on value-added, branded B2B trade

Skill Required:

Key Responsibility Areas (KRAs)
1. Evangelism & Brand Storytelling

• Use your credibility and voice to position our client as a premium Darjeeling player

• Champion the origin story, flush-based uniqueness, sustainability credentials, and flavour/quality differentiation of Darjeeling tea

• Co-create buyer decks, talking points, and narratives for different geographies

2. Export Buyer Development & Global Sales Network Building

• Build relationships in UK, Europe, Japan, and the Middle East to:

• Generate qualified leads

• Open high-quality buyer conversations

• Support contract development and onboarding

• Focus especially on institutions, high-end blenders, and distributors looking for first-flush/second-flush teas

 3. Sales Operations & Reporting
• Work closely with marketing and supply chain teams to ensure fulfilment.
• Manage pricing strategy aligned to market dynamics and brand positioning.
• Develop sales forecasts, market intelligence reports, and competitor analysis.
4. Strategic Contribution
• Advise the management on evolving trends in the tea trading ecosystem.
• Contribute to product positioning, packaging (for B2B), and market penetration strategies.
• Participate in trade fairs, exhibitions, and international roadshows.

Education Required:

Must Have:

• Experience in bulk Darjeeling tea sales and trading (domestic + export).
• Deep market relationships with traders, distributors, and institutional buyers.
• Proven track record of achieving volume-based sales targets.
Good to Have:
• Exposure to international markets and global tea trading standards.
• Familiarity with customs, tea board regulations, export documentation.
Key Competencies:
• Entrepreneurial mindset and ability to work in a greenfield setup
• Strong negotiation and relationship management skills
• Deep understanding of tea grades, quality, and pricing
• High execution orientation with a data-backed approach
• Strong communication skills, written and verbal

Salary (per annum):

Lucrative

Job Location:

Kolkata