Social Media: An essential pillar for company’s growth
The upgraded standard of living and increased broadband internet penetration has made India a country with approx 200 million+ internet users, according to an article in Times Of India. The ability to understand the right method and being innovative, is the key to marketing in the social media platform.
Why companies use social networking sites to market themselves?
Facebook has increased its effectiveness of advertisement through mobile and other portable devices. Facebook, LinkedIn, Twitter are platforms where most of the users belong to the younger generation. Small or large scale organizations, MNCs, job portal sites, e-commerce companies like Flipkart and Snapdeal have used effective ways to promote themselves in this platform.
Facebook and LinkedIn are favored social media networks that are utilized for hiring professionals. IT Industry in both Software and Hardware sectors are likely to hire management graduates more than any other territory. An increase in demand of middle management professionals is foreseen this year.
How Social media will affect the hiring process?
Starting from Multinational National Organization to the small scale ones, employers prefer job portals as their primary channel for hiring and communication. These days most of the young generation use social media as a tool to seek job opportunities in India. This makes way for the companies to directly contact candidates as per their requirement and skill sets.
Why choose Social Media?
Indian Consumers believe in the goodwill of a company. If companies innovate and make a new brand image of its own in the online forums, it’s going to make their product and services marketable and popular among the web users. Companies who plan to invest on social media marketing need to think out of the box, to face the leaders who are already ruling the online Indian market.
Social Media as a marketing tool has increased many folds over the years and this momentum would continue to grow in future.
Bottom Line
The World today, including India, has transformed itself from being Inter connected to Hyper connected. Organizations shall require to embrace this changing face of technology and use this platform of Digital Social Marketing, to engage with the consumers/professionals.
